Online advertising is by far the most powerful advertising industry and one of the fastest-growing sorts of digital marketing.

Despite the epidemic, digital advertising revenue overtook TV advertising revenue in 2016, growing to $139.8 billion in 2020, a 12.2 percent rise over 2019.

There are a variety of digital advertising alternatives available. Here’s how to figure out which one is ideal for your company.

The first step in adopting any sort of digital advertising is to figure out what your objectives are. Are you looking for a way to get your company’s name out there? Are you looking for a quick sale? Is it possible to cultivate promising leads? Which form of digital advertising to utilize will be determined by the answer.

Display advertising

If you need to broaden your market by reaching those who could be interested in what you’re offering, go with display advertisements.

Display advertising is a wonderful option for businesses that want to raise brand knowledge and recognition rather than generate quick sales.

You may target individuals with display advertising based on their interests, the pages they visit, and the information they look for online. Ads are shown to those who may be interested in the goods promoted based on their other activities but are not actively seeking for it. Display advertising is similar to internet posters, with the added benefit of being able to target specific preferences and personas.

It’s crucial to remember that while many people view display advertising, only a small percentage of those who see them actually click on them. Advertisements on the Google Display Network have an average click-through rate of 0.46 percent, compared to 3.17 percent for Google search ads. While display advertisements don’t receive as many clicks as other types of ads, they do provide a lot of visibility, which is vital if you want people to remember your brand.

Ads on social media

If you want to present your business and start a dialogue with a certain sort of individual who could be interested in what you have to offer, go with social advertisements.

Because they are restricted to a particular social channel, social advertising do not provide wide exposure like display advertising, and they do not have the capability to reach by instant intent like PPC ads. However, there’s a reason why social media ad income is expected to reach $41.5 billion in 2020, accounting for around 30% of total online ad revenue.

You may target prospective new consumers based on particular data they’ve provided, which means you’ll be successful in reaching your target audience with a high degree of precision with social ads, much more than any other sort of online advertising.

You may target your social advertisements based on a variety of parameters, including demographics like gender, age, languages, and location, as well as more personal characteristics like hobbies, occupations, connections, and purchasing habits. You may also reach new individuals by using Facebook and LinkedIn’s lookalike targeting, which matches them to your existing audiences.

While social ads began as a tool for businesses to contact consumers, it has since grown in popularity for business-to-business marketing, with more than half of B2B marketers claiming that social media advertisements are both inexpensive and successful.

Search Ads 

If you want to attract people who are interested in what you’re offering and are ready to buy, use search advertisements.

Unlike conventional advertising, which “pushes”  goods toward the consumer, paid search advertisements (also known as pay per click) are “pull advertising,” in which people are drawn to the items. People who encounter your search or pay-per-click (PPC) advertising have previously expressed an interest in your goods, making them prequalified and more likely to convert.

Businesses that offer services that customers are likely to look for might consider using search advertisements. When someone searches for that keyword, your PPC ad will appear alongside organic search results, promoting your product or service to them at just the right time. 

The rate of a PPC ad is determined by a number of factors. With search ads, Google chooses which advertisements to display based on the searches that the user does, and the advertiser gets charged each time a user clicks on an advertisement in the results pages. Costs can vary significantly based on the competitiveness of a term. It’s critical to identify the proper keywords and connect them with suitable ad text and landing sites for the highest return on investment.