Digital Marketing

Costs

When compared to offline ads, the cost of running online ads is lower due to lower electronic communication costs. Online advertising outperforms other forms of media.

Measurability

Online advertisers can gather information about the effectiveness of their ads, such as the size of the potential audience or audience responses, how the visitor found their ad, whether the ad resulted in a sale, and whether the ad was actually displayed to a visitor.

Formatting

Advertisers can present their promotional messages in a variety of ways, including the ability to upload images, videos, audio, and links. Online ads, unlike many others, can be interactive. Some ads, for example, allow users to enter queries.

Targeting

Advertisers can use ad publishers to create custom and narrow market segments for targeted advertising. Geo-targeting can be used in online advertising to show users relevant ads. Advertisers can personalize each ad for a specific user based on previous user preferences.

Advertising on social networks

The vast majority of the world’s population is linked to social networks in some way.

Companies are increasingly turning to social networking sites like Facebook and Instagram to build a customer base for their products and services. In this way, you can incorporate your company into your customers’ daily lives and stay in front of their eyes at all times. Banners, site directories, articles, and other forms of advertising are also examples of internet marketing. Some or all of these types can be extremely effective, but they can also be extremely costly or time-consuming.

Unfortunately for business owners, social media marketing is frequently costly and time-consuming. Companies hire staff solely for this purpose. At S8 Studio, we want to help you reach a larger audience at a lower cost by utilizing social media marketing. We will do all of the work, and it is up to you to enjoy the results of our efforts.

Mobile Phone Advertising

We are well into the twenty-first century, and mobile phones and tablets outnumber televisions by nearly three to one, so traditional advertising strategies must adapt. Starting with SMS (text messaging) advertisements, mobile advertising quickly evolved into a mobile network and ads in applications. Advertisements within “free” applications, as well as mobile versions of websites with advertisements optimized for smaller mobile screens, pay for them. Personal data is collected through technologies such as location services with the help of mobile marketing, making the ad seen by the user even more personalized. Information about a potential customer’s habits and location can be used to better target them.

Types of mobile advertisements:

-Text banners

-Multimedia banners

-Short films

-Audio advertisements 

-Audio advertisements 

Certain forms of mobile advertising should be used sparingly.  Because mobile devices are so widely used, users can quickly become annoyed by advertisements, so a balance must be struck between effectively targeting your audience and annoying them. Because a mobile phone is a highly personal device, you must exercise extreme caution to avoid making the user feel as if you are invading their personal space. SMS or text ads are an excellent example of a type of mobile advertising that can quickly become difficult for users or give the impression that their privacy has been violated.

Customers can better target themselves in novel ways by combining various data sources. An effective reseller, for example, will use a targeted location to advertise to a mobile user close to their place of business. Smartphones have become an indispensable part of our daily lives, bringing with them a high level of accessibility for businesses looking to expand their customer base.

An effective strategy is essential.

The most important aspect is that mobile ads are specifically tailored to the mobile user. Just because an ad performs well on the desktop version does not guarantee that it will perform equally well on a mobile device. Simply scaling down desktop ads to fit your mobile screen is ineffective. S8 Studio understands how to differentiate and customize mobile and desktop campaigns to give you the most advertising power.

Google Display Advertising

Rich media ads travel a long way with Google’s display network of over 2 million sites!

Display advertising is an excellent way to raise brand awareness online. Rich media ads, as opposed to text ads, rely on images, audio, and video in the ad.

Rich media ads appear when your target audience browses the Internet rather than searching for your product or service, which is why they are also known as banner ads. We spend far more time surfing the web than looking for a specific service, so it’s critical to keep your work in front of your target audience as much as possible.