Book of brand identity
The book of brand graphic standards defines the design of all company documents and promotional materials, from business cards to visual solutions for billboards.
Why do you need a book of brand graphic standards?
- To avoid the misuse of color, typography, and logo positioning.
- To improve marketing and sales results by making effective use of logos and designs
- To establish a brand personality
What is a book of brand graphic standards?
The brand graphic standards book defines the design of all company documents and promotional materials, from business cards to visual solutions for billboards
A graphic designer’s job is to create a visual whole that shapes visual elements that can be found on various media.
Newspapers, magazines, posters, billboards, business cards, product, and service marketing campaigns, and the like are examples.
The following elements are typically included in a book of graphic standards:
- Logo in full color
- Logo with reduced colors (for use in cases where the technique does not allow full color)
- Both positive and negative logo
- Atypical variants of the logo
- Ways of applying the logo
- Corporate colors
- Corporate color application methods and techniques
- Typography definition (for printed material and electronic files)
- Business cards, memos, envelopes, folders, and flyers
- Electronic signature
- Description of the standard’s application on the website
Examples of brand graphic standards books
Take a look at examples of graphic standard books from some of the world’s most famous companies to help you search for and ask many questions about what a graphic standards book contains.
