Logo Design
We offer multiple options for logo design as the basic identity of your business.
With our creativity, we adapt logo design to your business.
If you are unsure about what you need, we will provide you with several options and direct you to the world of colors and trends in Serbia and around the world.
What is a logo?
The foundation of your business is its logo. It is suitable for both print and online presentations. It can serve as your brand’s trademark on products, images, documents, and so on.
Clients should find you faster!
Logo design is a process that necessitates the alliance of numerous factors to achieve an aesthetic, functional, and unique effect. This will help you stand out from the crowd.
A logo is a key component of a complex identification system. This system must be functionally extended to include all organizational communications. As a result, logo design and incorporation into a visual identity system are one of the most difficult and important aspects of graphic design.
Its shape, colors, fonts, and images should be distinct from others on the market.
Logos are classified into three types (which can be combined):
- Ideographs – completely abstract forms
- Pictographs – representative, iconic designs
- Logos (or sticker labels) display the company name or initials
Clients should find you faster!
Logo design is a process that necessitates the alliance of numerous factors to achieve an aesthetic, functional, and unique effect. This will help you stand out from the crowd.
A logo is a key component of a complex identification system. This system must be functionally extended to include all organizational communications. As a result, logo design and incorporation into a visual identity system are one of the most difficult and important aspects of graphic design.
Its shape, colors, fonts, and images should be distinct from others on the market.
Logos are classified into three types (which can be combined):
- Ideographs – completely abstract forms
- Pictographs – representative, iconic designs
- Logos (or sticker labels) display the company name or initials
Clients should find you faster!
Logo design – the process of creating a logo
Logo design is one of the most challenging parts of any design process. It often goes back and forth in a communication between the designer and the client.
Because your logo is the most important thing we do for you, the process itself can be frustrating for both parties. It is precisely the thing by which you are recognizable, the only thing that reflects what you are by nature, the only thing that represents you both as a person and as a company.
Research, concepts, research of alternative candidates, refinement of the chosen design, product testing, and final adoption and production of the chosen brand are all broad steps in the logo design process.
A logo enhances the visual impact of your brand.
How many times have you forgotten the name of something but can describe its appearance? In a world where people interact with hundreds of brands every day, you only have milliseconds to grab someone’s attention and make yourself stand out. Because people are limited to recognizing images and using them to gain meaning and stories, a recognizable logo facilitates this process as well as the job.
According to research, our brain processes images 60,000 times faster than text, or, to put it another way, it remembers 80% of images (as opposed to 20 percent of the text and 10 percent of sound).
Consider the person who might see your logo on a sign, social media ad, poster, or laptop sticker, and then consider how you want them to remember it.
Logo design is a strategy – it’s not just art
Because logos are visual objects, many people make mistakes when it comes to logo design.
The designer’s role is not to create beauty and design something that he or the client likes, but rather to treat logo design as a strategic business tool that will allow the company to be identified in the vast world we live in. A logo can still look good, but that should be a secondary consideration when designing one.
Clients should find you faster!
4 signs that your logo needs to be updated
The logo is an extension of your brand and should be a distinct and powerful indicator of your company’s identity.
If your logo isn’t doing its job, it’s time to make a change to improve your image, attract customers, and grow your business.
Here are four indicators that your logo needs to be updated:
There are no points of contact between your logo and your target audience.
You may have decided to target a different or larger audience, or the demographics or priorities of your current customers may have shifted.
An updated design can increase the appeal of your brand and demonstrate to customers that you are paying attention to their needs.
In a sea of competitors, your logo is lost.
Although you may provide similar services to your competitors, your logo should not look the same. An update can give your logo a distinct appearance that customers will remember.
Your logo appears to be out of date.
Is your logo made up of design elements that were popular a few years ago?
If so, it’s time to shake off the stigma of outmoded fashion and demonstrate to customers that you’re not stuck in the past.
Your logo is overly complicated.
Is your logo overly complicated because it tries to encompass every aspect of your business or service?
Take a breather and simplify the logo.
The change may result in the creation of a strong visual sign that customers can recognize.
Logo redesign versus logo refresh
If your logo has strong brand recognition with customers in your industry, try to use the value of that brand rather than completely changing the logo.
You can often breathe new life into an old logo with a few changes, such as:
- Simplifying shapes and icons
- Selecting a font that is easier to read or better represents you.
- Removing foreign content such as .rs,.com, d.o.o., and so on
- Removing slopes, shadows, outlinesÂ
- Color correction and adjustment
- Changing the size, layout, or proportion of a logo’s elements.
