Statistics on Google my business that you should know!

We scanned the web for relevant Google My Business statistics to help you with your advertising strategies.

Today’s internet is a large repository of data. Despite the abundance of information available on the internet, there is some information that only you can supply. Information about your company is one of them. It is your responsibility as a business owner to ensure that customers have everything they need to locate you and do business with you.

Your business address, working hours, and product offers, among other details, are critical for customers to locate you. These pieces of information may be easily accessible via your Google My Business listing.

In today’s digital world, Google My Business experts believe that having an online presence and adhering to Google My Business SEO practices is no longer a choice, but rather a need if you want to flourish.

Are you unsure where to begin with your Google My Business marketing strategy? We’ve got your back.

Google My Business – Local SEO Statistics 

Local search is one of the greatest things that has ever happened to small companies since it is one of the most effective ways to get quality visitors to your store. If you want to boost your store’s local exposure, you’ll need to invest in local SEO. However, putting up a local SEO plan isn’t simple. To assist you in developing a successful approach, look at the Google My Business statistics for 2021:

84% of all searches are focused on finding something new

Searches for categories rather than individual brands are known as discovery searches. According to BrightLocal’s GMB statistics, 84% of business searches are for discovery, while just 16% are for targeted searches. aThe typical local company is discovered in over a thousand searches every month through these searches.

86% of consumers use Google Maps to check up a business’s location

Google Maps is a real-time map and one of the most useful location tools available today. Customers utilize it to locate your company’s location. Once they’ve done that, they may click on it to discover additional information about your company. However, if your GMB listing is unclaimed, this search will be blank, which is another motive to declare your location on GMB.

In the previous two years, mobile searches for “where to get” and “near me” keywords have surged by more than 200%

These Google local SEO statistics will connect more with firms that rely heavily on local customers. The idea here is to use Google My Business to improve your website for local SEO. Maintain your Google My Business profile by updating all of your current information to guarantee that your website appears in local search results.

78% of smartphone users visit a company within one day after learning about it via local search

People who conduct a local search are more likely to make a purchase – a fact that is still relevant today. So, even though this data is from 2016, it still shows that Google My Business SEO is critical if you want to bring local customers to your shop. 

Google My Business – Marketing Statistics

Google My Business is a simple and quick method to show business information on Google Maps and local searches. When you use useful Google My Business tips to enhance your listing, you boost the chances of customers discovering your company, either through direct search or discovery search. Our compilation of Google My Business metrics below will provide you with useful information.

56% of local companies have not yet claimed their Google My Business listing.

Your Google My Business page is extremely beneficial to your business since it provides customers with all of the information they want, including your address, contact information, directions, and working hours. However, according to these Google My Business statistics, a staggering 56% of business owners have yet to recognize the immense importance of claiming their GMB listing. Make sure you’re not one of them.

Because of their Google My Business presence, businesses had a 61% boost in calls during the peak of the epidemic

During the peak of the epidemic, several companies were forced to close. Many customers contacted their favorite establishments to inquire about their status, changes in working hours, or delivery services during this time of sheer confusion. If a company’s contact information wasn’t available online, these important calls would not have been possible.

A conversion occurs in more than 5% of visits on a Google My Business page

A 5% conversion rate maybe doesn’t sound like much, but when you realize that the typical business is found more than a thousand times per month in searches, that’s around 51 conversions each month!!

64% of customers check for contact details on a company’s Google My Business page

According to GMB data, 32% of local customers trust a company’s GMB page to contain up-to-date information about a business. As a consequence, 64% of customers will use that profile to hunt for contact details, resulting in potential leads for the company – even if they don’t have a website.