In essence, the better a website’s Google ranking, the more visible it is online.

What exactly is SEO (Search Engine Optimization)? It is a practice for improving the performance of your website. Your site’s rating in the search results will increase as a result of SEO, as will the visitor’s UX (user experience). As a result,  websites with good search engine optimization account for a larger share of the best spots in the search ranking index.

As a result, visitors will click and read the website more frequently, increasing traffic. As a result, a variety of advantages emerge, including greater website traffic and a higher return on investment. Monitoring the site’s Google ranking is also important for SEO. 

You may draw assumptions about the effectiveness of links built and keywords picked by studying changes in rankings. If the keywords are well-chosen and the SEO procedure is well-optimized should position the website higher. A low SERP ranking, on the other hand, plainly indicates that the website needs improvement, i.e. optimization.

A quick way to see where your website ranks in Google

There’s nothing stopping you from reviewing your Google position yourself; specialized tools are available. They scan the content and show it, clearly displaying how your website scored for a given keyword on a specific day in the past. You may do so with the aid of these internet tools:

Ahrefs

When it comes to SEO tools, Ahrefs is a powerful hitter, and it’s frequently utilized among SEO specialists. After logging in, go to the Rank Tracker page and create a new project. After that, you’ll get a measure that displays your average position. This is unquestionably faster and more precise than conducting a manual search.

Semrush

Semrush is an all-encompassing SEO tool that SEO experts rely on. It’s a paid tool, like Ahrefs, although there’s a free trial. Create a position tracking plan with the site you wish to analyze once you’ve logged in. You’ll see the ranking of your website when Semrush has completed analyzing your data.

AccuRanker

AccuRanker is another SEO tool that SEO experts rely on. There’s no credit card required to try the service for 14 days. After you’ve logged in, type in your desired keywords, choose your region, country, and devices, and then click “Search Now.”

Serpwatcher

Serpwatcher is a program that displays not just keyword rankings, but also backlink research and recommendations. The service gives 5 lookups per 24 hours, 50 keyword recommendations for each search, and 100 backlinks within 24 hours in its free edition.

Use Google Search Console to the fullest extent possible

Two main important factors form the foundation of a successful ranking in Google:

On-page SEO 

Off-Page SEO 

Despite the fact that these two characteristics are well-established in the SEO field, they are frequently misapplied.

Also, keep in mind, Google’s ranks are subject to frequent mood swings. This is partly owing to the fact that changes are happening all the time on the Internet. Updates to Google’s engines, on the other hand, cause ranks to shift. You won’t have to worry about it if your site is properly indexed and has high-quality backlinks.