Useful Local SEO Statistics You Should Be Aware Of

Local search engine optimization (SEO) is a typical SEO approach that includes putting in place strategies to improve your company’s local presence.

Your potential customers will be able to locate your company more rapidly when searching for products or services if you improve your search efficiency. This is how powerful local SEO can be.

And yet most companies fail at local SEO due to a poor strategy, not a lack of resources.  Even if you engage with a local SEO firm, if you don’t have a practical approach, your local SEO outreach efforts will collapse.

Statistics on Local Search

By carefully customizing your plan, you can reduce the cost of local SEO. Knowing how your ideal customers act so that you may employ relevant approaches is crucial. Here are some facts to get you started.

90% of consumers use the web to research a local business 

People rely on the power of search results and the web to get details on companies near them in today’s digital world.

82% of people check online evaluations for companies throughout a local search

People read online reviews more than any other type of content on the internet, according to a recent poll on local search engine optimization, since they count as personal references.

When deciding, the average customer spends 13 minutes and 45 seconds reading internet reviews

User reviews are well-known for their ability to influence purchasing decisions. People use online reviews to learn more about a company, as seen by the local SEO statistics. But they not only read what’s in front of them; they go out of their way to find it. This is why it’s so important to keep a good online reputation.

Statistics on Local SEO for Mobile Users

The number of smartphone users is steadily increasing over the world. As a result, a growing number of customers will use their mobile devices to locate you. To help you with your local SEO strategy, have a look at the following mobile SEO data.

52.94% of internet users globally use mobile phones for local searches

And over 30% of all phone searches are connected to a location, indicating that consumers are increasingly relying on their phones to get information about local companies. Users searching for working hours of a nearby store account for 54% of these queries.

Approximately 84% of all “near me” searches are conducted on mobile devices

From over 5.27 billion mobile users globally, it’s no wonder that phone searches with local purpose account for the vast majority of all searches. Between 2017 and 2019, searches for “where to buy … near me” climbed by 200%, and searches for “store open near me” grew by 250%

Nearly 67% of mobile users are more inclined to buy from businesses that have mobile-friendly websites

Every month, mobile users conduct over 97 billion local searches. Even catching a small part of those queries may be quite beneficial to your company. But, in order to do so successfully, you must first establish a mobile-friendly website.

76% of people who use their phones to find local businesses visit them within a day.

If you’re still undecided about whether the expense of local SEO is worthwhile, then these local SEO statistics can help. 76% of mobile searches are followed by a visit to a store as a result of information found online. Even more than a quarter of those inquiries lead to a purchase.