Landing Pages – Best tips for Creating Successful Pages

Landing pages are designed to guide visitors to a specific activity, such as redeeming an offer.

However, before taking action or acquiring the offer, the user must first enter contact details, which will be kept for follow-up and future engagement possibilities.

While landing pages appear to be basic and narrow, developing a good landing page that produces leads is far more difficult than it appears. Check out our best ideas for creating landing pages that deliver.

Make Your Copy Stand Out

Keep the customers in mind while writing landing page text. Make sure the material answers their questions and motivates them to take action. People will exit the website without taking action if the content does not connect.

Furthermore, whether people are sent to a landing page via Facebook, LinkedIn, or Google, it is vital that the ad content matches the landing page language. If the online ad content focuses on getting visitors to sign up for a free trial of an item, but the landing page text focuses on persuading them to buy the product, the disparity in the message may turn people away. Both the advertisement copy and the landing page copy must complement each other.

Noticeable Visuals, such as video, should be used

Users said they watch videos more than any other sort of material, including online classes and educational games. You should incorporate video content on landing pages for the highest engagement and wherever possible. An introduction video that informs consumers about the products in an amusing way may also be effective when advertising an item or brand. Customer reviews are also effective tools since customers are more likely to believe third-party users who are not affiliated with the product or service.

You don’t have a video on hand? Still photos can also be effective. When selecting photos, make sure they’re relevant to the landing page’s content and follow the company’s branding guidelines.

Ensure that your landing pages are mobile-friendly

There’s no doubt that many people nowadays use their cellphones to explore services and goods and even place orders. As a result, if a landing page is not mobile-friendly, users will not only have a poor user experience, but they will also be more likely to abandon the website without taking any action. 

Remember to utilize a responsive design to guarantee that your landing pages operate on mobile phones and tablets. One of the simplest methods to improve customer experience and results is to create a responsive landing page.

Use a call to action (CTA) to guide visitors

All landing pages must include a call-to-action button to direct visitors to the next step. Be precise while writing a CTA. “Click Here,” for example, should be avoided. “Get a FREE trial” for example, should be used instead. Also, add a CTA on top of the landing page so that users can see it. If the button is buried or positioned lower on the page, it may be overlooked and fail to provide the desired results.

Finally, make sure the CTA button sticks out, but not so much that it detracts from the landing page’s layout. If the brand colors are blue and orange, for example, a bright green CTA button may not be the best choice. While it’s critical that your CTA button sticks out, it should also be stylish and consistent with the rest of the brand.

Only request the information that is needed

Lead-capture forms are the most effective approach to collect information from visitors to your landing page. Only request the information that is actually required, since fewer fields result in greater conversion rates. Bigger forms may appear to be more effort for the user, and many individuals are cautious about disclosing too much personal information. As a result, we recommend adhering to the essentials in order to generate high-quality leads.