Visual identity
Visual identity and branding
When we say “visual identity,” we mean distinguishing elements of a brand that have symbolic meanings.
It is the fundamental manner of recognizing your brand and the first element that distinguishes you from the competition and other market players.
Visual identity is a deciding factor in determining your brand’s current and potential customers.
The visual identity of your business is the identity that will be present on all documents, websites, products, social networks, and your store.
What is visual identity?
The visible elements of a brand (color, form, shape…) that unite and communicate to the public all of its symbolic meanings that cannot be expressed in words are referred to as visual identity.
Clients should find you faster!
The goal of visual identity is to standardize and unify all communication between the company and its audience, whether it is in print or online.
Branding guidelines
Creating a set of branding guidelines helps define consistent and strong standards for the company’s visual identity and materials.
We are developing guidelines to tie together all aspects of the brand. It establishes the fundamental guidelines for logos, fonts, color schemes, designs, and styles. This is done so that your entire presence, both offline and online, reflects the recognizable look and feel of your brand.
Branding guidelines, also known as the “The book of brand graphic standards” may include information about your company’s mission and core values. You should share it with all employees so that everyone feels like they are a part of your brand’s story and your company as a whole.
What do we do exactly?
We use our design skills to create or refresh your visual identity, leaving a positive impression on your existing, new, and potential clients and customers.
To put it another way, we work to keep your company cool.
Visual identity creation – Services:
»Logo redesign
»Online presence
»Business cards
»Letterhead
»Envelope
»Social media profiles and pages
»Image design for social networks
